Who is Keith Anderson?

Keith Anderson, founder of Work Redesigned

Guidance that leaves the capability with you.

I work at the intersection of AI, learning, behavior change and business. Across Google, YouTube, Facebook, DoorDash, Uber and Calibrate, the same thing was true: capable people were hired for their judgment and then managed as though they had none, and the technology only ever paid off when that changed.

I tend to see the pattern before the language for it exists. My job is to make that pattern clear and turn it into a method, a standard, or a decision your organization can use.

I guide without becoming the permanent source of every answer. The work should leave your people with better judgment than the job has been letting them use, and the confidence to continue without me. Serious change can be rigorous without becoming heavy.